Professional
Services

Modera helps professional services companies understand how they can stand out from their competition through brand positioning, messaging and graphic design. Our goal is to help these companies drive association with their brand’s purpose and values. We also collaborate with companies to determine their logo, iconography, typography and color palette and how their brand style can be applied in different executions such as website, collateral, swag items, signage, etc.

Modera works with professional services companies to design and build their presence online. We also refresh existing websites to ensure they are on brand, and provide the best user experience possible on desktop and mobile devices. We work with companies to strategize how they can leverage their site to become more discoverable, showcase company, product and service information, support talent acquisition, customer service and other needs unique to specific professional services.

Our team has decades of experience with traditional and digital advertising solutions. We can come in and assist with a specific element of advertising, or provide comprehensive channel strategy, media planning and buying, audience targeting and optimization, reporting, and creative development and delivery. Professional services companies trust Modera to generate a return on their advertising investment, and advise on new opportunities to reach and engage audiences across TV, print, online, mobile, social and outdoor channels.

Having a variety of marketing collateral to inform and engage your target audiences about what you do, why you do it, and how they can use your products and services is something many companies trust Modera to handle for them. We can become an extension of your team to design and develop: brochures, one sheets, special reports, presentation and proposal templates, product catalogs, newsletters, emails and branded videos. We can refresh existing collateral, or help you address new needs.

At Modera, we believe that marketing and sales go hand-in-hand. We work with sales organizations to build compelling presentations that incorporate strategic messages to attract new business, upsell or retain existing customers. We collaborate with your team to determine compelling visuals and copy that will resonate and move your leads through the next phase of your sales process.

Modera’s thought leadership programs consist of well-orchestrated communications and marketing activities that work together to achieve specific business objectives and may result in earned media coverage, public speaking opportunities and recognition as a respected industry voice. Modera identifies and leverages relevant leaders in your organization to highlight various aspects of a company’s value proposition, expertise, or showcase how a company is becoming an innovative disruptor. Specific deliverables may include spokesperson development, white papers, speechwriting, leader profiles and bios, and narrative development.