How We Do It
Data Gathering + Analysis
Through discovery sessions, third party and our own research, we create insights that will inform our strategy and recommendations. We also know how important it is to agree on key performance indicators before any campaign begins. Being on the same page will help us stay focused on the results we’re trying to achieve.
Channel + Message Planning
Just like a puzzle, we look at all the pieces and come up with a strategy to bring it all together to help you create a lasting impression on your audience and meet your business’ goals and objectives. We’ll provide you with a plan that includes a messaging framework and guidance on the most effective channels to share your brand’s story.
Audience + Competitor Research
We get to know who you want your brand to resonate with and define your target audience using a variety of tools. Then we look at where your brand is positioned compared to others in your industry and category, and pinpoint opportunities to showcase your strengths and differences.
Like any good agency, we know where our strengths start…and stop. And we’ve developed a collaborative approach to delivering our clients the best service possible to activate campaigns and projects.
Evaluation + Optimization
We know results matter. We’ll show you what is working well and where there are opportunities to learn and grow. We’ll look at benchmarks and work with you to identify best practices for your brand.
Our partnership will help your marketing reach new heights.
At Modera, we listen to understand, and celebrate that great ideas come from diverse perspectives. Our service is unmatched because we love what we do and the team we get to collaborate with every day, including our clients and partners. We also work smart because operating with efficiency makes a difference to your business and ours. Making an impact is something we do best; however, when it comes to our footprint, Modera is mindful of our planet.
Expertise & Industry Specializations
The agency is based in Irvine, CA, and serves clients from a variety of industries. Specializing in brand, marketing and communications solutions, Modera helps companies inform, engage and inspire their customers with creativity.
Through the team’s diverse perspectives and collective experience, Modera’s expertise is building integrated strategies that consider the unique attributes of each business, their customers and understanding the macro environment. This insight-driven approach allows Modera to develop customized projects and campaigns that deliver results.