What We Do

Modera leverages our collective experience and expertise to build strategies that consider the unique attributes of your business, customers and macro environment. We create customized solutions that help brands:

Audience Strategy and Insights
Our research provides clarity and actionable insights to help you better understand the customer journey and reach more people who meet your targeting criteria while optimizing budget. We provide heat maps, reporting, and can work with our partners to facilitate custom qualitative and quantitative research requests.
Our team of storytellers use a variety of mediums to creatively communicate your brand’s essence through design while supporting your business’ goals and objectives.
Content Creation
We map out a strategy, provide recommendations, then produce written and visual materials that resonate with your audience while elevating your brand across video, print, email and other digital channels.
Outbound and Inbound Marketing
Our B2C and B2B outreach campaigns get your customers interested in a product, service or organization. We also have inbound marketing capabilities to create and distribute content that draws people into your website, brick-and-mortar store or event.
Mar-Tech Integration Advising
We advise on how to best operationalize your tech stack and related tools to support and execute digital marketing and sales campaigns that yield powerful results.
Our copywriting, key message development and strategic frameworks inform content narrative, support advertising and sales campaigns, and become important elements of your marketing and communications plans.
Paid Media
We build omnichannel media plans, creative assets, then support the trafficking and delivery of your advertising campaigns. We have experience in print, direct mail, OOH, TV, radio, mobile, social, search and web.
Sales Enablement
As an extension of your team, we help you achieve your sales goals faster by generating and nurturing leads through a variety of effective strategies and tactics. We also ensure brand consistency by acting as a bridge between your marketing and sales team so that your current clients and prospects have the optimal brand experience.
Search Engine Marketing & Optimization
Our team is Google Ads certified and focuses on increasing your website traffic from organic and paid search. We also implement data-driven growth marketing strategies to boost campaign performance.
Thought Leadership Programs
Amplify your organization’s presence by generating content and engaging in a variety of activities that illuminate new ideas and showcase category expertise to position your executives as industry leaders.

How We Do It

Data Gathering + Analysis

Through discovery sessions, third party and our own research, we create insights that will inform our strategy and recommendations. We also know how important it is to agree on key performance indicators before any campaign begins. Being on the same page will help us stay focused on the results we’re trying to achieve.

Channel + Message Planning

Just like a puzzle, we look at all the pieces and come up with a strategy to bring it all together to help you create a lasting impression on your audience and meet your business’ goals and objectives. We’ll provide you with a plan that includes a messaging framework and guidance on the most effective channels to share your brand’s story.

Audience + Competitor Research

We get to know who you want your brand to resonate with and define your target audience using a variety of tools. Then we look at where your brand is positioned compared to others in your industry and category, and pinpoint opportunities to showcase your strengths and differences.


Like any good agency, we know where our strengths start…and stop. And we’ve developed a collaborative approach to delivering our clients the best service possible to activate   campaigns and projects.

Evaluation + Optimization

We know results matter. We’ll show you what is working well and where there are opportunities to learn and grow. We’ll look at benchmarks and work with you to identify best practices for your brand.

Our partnership will help your marketing reach new heights.

At Modera, we listen to understand, and celebrate that great ideas come from diverse perspectives. Our service is unmatched because we love what we do and the team we get to collaborate with every day, including our clients and partners. We also work smart because operating with efficiency makes a difference to your business and ours. Making an impact is something we do best; however, when it comes to our footprint, Modera is mindful of our planet.

Chelsea Otto
Vice President
Alyson Yarberry
Founder & President

Our Story

Founded in 2010 by Alyson Yarberry, Modera is a WBENC-Certified Women’s Business Enterprise.

The agency is based in Irvine, CA, and serves clients from a variety of industries. Specializing in brand, marketing and communications solutions, Modera helps companies inform, engage and inspire their customers with creativity.

Through the team’s diverse perspectives and collective experience, Modera’s expertise is building integrated strategies that consider the unique attributes of each business, their customers and understanding the macro environment. This insight-driven approach allows Modera to develop customized projects and campaigns that deliver results.

Meet the Team

We’re a carefully curated team of  brand thinkers and doers. Each of us is part data scientist, part UX, part account managers—the uncommon mix of vision, craft, action and influence needed.
Alyson Yarberry
Founder & President
Chelsea Otto
Vice President
Payam Fouladvand
Digital Designer
Alyssa Neuhart
Account Director
Mark Loyola
Digital Marketing Director
Charlie Pearson
Creative Director
Ariana Malley
Senior Account Manager
Craig Seki
Senior Designer
Michael Pettifer
Digital Product Coordinator
Jenna LaSota
Office Manager
Fiona Hamann
PR & Communications Leader
Anna Stokkebye
Digital Project Manager
All Team Members
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Vision, Craft, Action and Influence

Contact Us

We work best with like-minded partners who are creatively and culturally ambitious—open to pushing the limits and possibilities of design. Let's make something great together.
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