Maintaining the Legacy
of a Changing Brand
In 2018, Toshiba America Client Solutions, Inc. became Dynabook Americas, Inc. To educate their customers of this important change, Modera collaborated with Dynabook on a campaign to launch the new brand. Modera implemented a digital media plan aimed at reaching business professionals through search, display and social media advertising channels. Modera also developed a variety of sales and marketing assets such as milestone logos, product one sheets, videos, and trade show materials to reflect the Dynabook brand.