Branding, Positioning
and Event Marketing for
Anaheim GardenWalk

Anaheim GardenWalk is an outdoor entertainment, dining and shopping destination in the heart of Anaheim. The center is located at the hub of the theme park and entertainment district in Anaheim, and they were looking to revamp their positioning to be known as an entertainment and dining destination all their own. In 2016, Modera was named Agency of Record for Anaheim GardenWalk and we quickly jumped in to help them with the revitalization and positioning. Modera was tasked to update the branding to reflect a fresh, fun, and edgy look. The updated branding and messaging was well received, and the center saw an immediate impact in the marketplace. Modera rolled out the new look and feel across all elements of their marketing and advertising collateral, including: website development and design, event creative and promotion, integrated print, social and digital media campaigns, leasing signage and collateral, and much more.