How to Conduct Client Photoshoots During the Pandemic

Digital Marketing
Marketing Strategy
Social Media
June 1, 2020

The COVID-19 pandemic has upended the way we live, and has affected the advertising industry in more ways than one. As an industry that thrives in face-to-face interaction, not having that ability slows down our processes. It’s also had an impact on our production efforts because we weren’t able to shoot with clients early on in the pandemic.

Although there are some strategic roadblocks that make it harder and more time consuming, it is still possible for agencies, brands and clients to conduct photoshoots while following safety guidelines put in place because of the COVID-19 pandemic.

Our Approach

Having to postpone our photoshoots heavily affects our content schedules. Now that we know more about the COVID-19 pandemic, we are slowly easing photoshoots back into our calendars.

In fact, we had our very own social distancing style Modera photoshoot this summer.

Here are the steps we take to ensure both client and employees are safe during photoshoots.

Stagger the Schedule

To limit unnecessary interaction and implement social distancing guidelines, we create a schedule, so only one person is on set at a time.

Staggering the schedule means photoshoots will take much longer. So instead of scheduling half a day, we may have to block out an entire day for photoshoots, but in the era of COVID-19, the less people you have in any given space is safer and better.

Designate multiple shooting locations

When we had our very own Modera photoshoot, we set up two rooms for the photographer to take headshots in.

Not only did this give us more variety in terms of aesthetics of our photos, but, having the second set gave others not part of the shoot to wait or get ready, should they need it. It also gave us the ability to clean and disinfect sets in between.

Make Sure to Implement Said Steps and Safety Precautions

During our shoots, not only did we have a game plan, we made sure to stick to it because it’s the best way to keep ourselves safe.

  1. We had a staggered schedule and we made sure that no one else who did not need to be there was hanging around.
  2. We factored in time for prepping and sanitizing between shoots.
  3. We made sure there was enough space in sets so that there is six feet of distance between photographer and subject the entire time.

Everyone’s comfort level with in-person interactions are going to vary for the unforeseeable future, but there are many ways for brands to keep scheduling photoshoots safely. 

Need help organizing your next campaign? Contact us and we’ll give our best answer!