A New Brand for
a Growing Group

Modera began working with Richie Usher Realty Group in 2022, with the goal of positioning Richie Usher and Richie Usher Realty Group as the true expert in the communities he serves. To accomplish this, we crafted branding reflective of Richie’s passion for mid-century design, as well as developed signage, collateral and a landing page. By testing digital ads across multiple platforms, we were able to measure different locational markets and creative for their effectiveness at capturing warm leads and building digital audiences.