Pacific Commons Shopping Center
When Vestar Development acquired Pacific Commons shopping center in Northern California, they called on Modera to update the branding to better resonate with the residents of Fremont, California. Home to a growing cluster of over 30 clean tech companies such as Tesla, Solaria and Deca Energy, Fremont is known for its affluent, tech-savvy and highly-educated consumers. The new branding was developed to position Pacific Commons as being the ultimate destination to “Shop, Dine and Relax” for the growing community of young families and evolving professionals. The branding included the rollout of a website, on-site signage, map directories, pole banners and print and online advertising campaigns.