greater irvine chamber
In late 2016, we were selected to rebrand the Irvine Chamber of Commerce. The goal of the rebrand was to help progress the Irvine Chamber into the next phase of its mission—to represent businesses throughout the greater Irvine area and to attract businesses from around the world. By adding “greater” to their name and pairing that with the “greater than” arrow as their icon, we developed a modular and modern brand to take them into 2017 and beyond. Along with the Chamber rebrand, we worked with Economic Development and Destination Irvine (tourism department) to refresh those logos and create one cohesive look.