As the agency of record for Clarion Corporation of America, we have helped develop the brand to both consumer and B2B audiences through creative and content development for their social, digital and traditional media channels. Because the brand had been largely left alone for many years, there was a need to reinvigorate it as well as create a presence that would resonate across the generations of our target markets. This resulted in the development of a marketing program called Clarion Builds, which documented the restoration of iconic cars in cooperation with other industry partners. We have supported the corporate brand through developing an extensive tradeshow presence for both the CES and IBEX shows, created print advertising campaigns and collateral for existing and new product launches and conducted market research. But perhaps our biggest achievement has been the building and management of Clarion’s social media channels from the ground up.