brand new day
Brand New Day is a Medicare Advantage plan that focuses on the importance of helping its members navigate the complex healthcare system and achieve their optimal health. In 2017, we embarked on a brand refresh to help them with the next phase of their business. Our task was to create a modern, clean, welcoming and friendly look-and-feel, which would still be a reflection of the traditions of the company. The brand refresh has been applied to all aspects of their business, from campaigns targeting current and potential members, to business-to-business collateral, special events, website design as well as traditional and social media.