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Bienestar is a community-based social services organization based in the Greater Los Angeles area that focuses on emerging health issues faced by the Latino and LGBTQ populations. With an out-of-date website, they were having trouble sharing their mission to both those they serve and those who fund the non-profit through public and private grants. They hired Modera to create an online presence that properly represented them in a professional way and provided resources to those in need. Through this exercise we also refreshed their brand by cleaning up their current logo, creating brand guidelines for usage and providing them a color palette and font family that could work across all internal and external marketing communications.



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