Health
& Wellness

At the heart of healthcare is people. We’ll work with you to make sure your brand resonates with the people you want to reach. Modera offers a comprehensive suite of branding services for developing new or refreshing existing brand identities and systems. We are also skilled at creating messaging frameworks to establish or grow credibility, educate and support key business pillars. To help with seamless implementation across your operations, sales and marketing teams, Modera can create a brand guidelines document to ensure everyone is upholding the highest standards of your brand. Additionally, our teams excel at brand strategy and content development using video, photography and graphics to bring your brand’s story to life across paid, earned and owned channels.

We don’t believe in cookie-cutter media plans. We’ll create a media strategy and customize a plan to help you meet marketing objectives such as driving traffic to your website or a physical location, enrolling new members, recruiting staff, raising awareness about a new physician or specific offering, or expanding your presence in a specific market. Our team has decades of experience developing effective media plans that will maximize your budget by taking into consideration types of media channels, audience targeting and segmentation, creative formats and frequency to deliver results.

Advertising is an important part of the marketing mix. Modera has decades of experience in strategy, developing compelling creative and executing traditional and digital advertising campaigns. Our background in healthcare will provide you with a strategic edge to reach potential patients, members or customers. We can assist your organization with media planning and buying too by securing competitive rates for placements online, in print, outdoor, TV and radio. Our team applies our expertise in audience targeting and campaign reporting and optimization to maximize your advertising budget and ensure your message reaches the right audience.

Modera has worked with many healthcare brands to provide website design and development. Creating a friendly and informative user experience is important. Whether your audience is other business professionals, or the general public seeking a solution for themselves or a loved one, we will go the extra mile to make design and content recommendations based on who will be visiting and interacting with your website. The performance of your website also matters to us. We will collaborate with you to understand keywords that can help you increase your ranking in search results, and if your website needs certain forms and functionality to support your business’ operations and growth.

Newsletters are a time-tested tactic that is still relevant today. While there are companies that still need to do printed newsletters, many companies opt for email newsletters as an eco-friendly marketing move to keep their audience up-to-date, engaged and brand top-of-mind. Studies also show that there is strong correlation between email newsletter subscribers and retention. Modera can work with you to develop an email newsletter strategy that includes email technology platform recommendations to manage lists and distribution as well as measure results. We also provide content strategy, can collaborate with you to build out a content calendar, and do the writing and editing of your newsletters. If you already have an email marketing team in place, we can work alongside them for additional support or take on specific parts of the email newsletter creation, distribution and measurement process.

The people you want to reach may be using one or many social media platforms. We’ll collaborate with you to determine which social media platforms makes sense for your brand to be on, and develop a social media strategy that supports your overall marketing goals and objectives. We also provide paid social media advertising services to amplify your brand’s presence online, drive audience interaction and help funnel traffic back to your site or specific landing pages. Our team can also assist with reporting and analytics to create insights that will help you better understand how your brand is performing on social media.

Some health and wellness companies do not have robust in-house marketing resources or a dedicated team at all. In these cases, Modera can be an extension of your team. We pride ourselves on excellence in client service and that’s because we really get to know you and how your business operates. We can then help identify any gaps in your marketing infrastructure, and offer competitive solutions and recommend processes to support the needs of your organization. Some of the areas we have expertise in include CRM set-up and integration, call tracking systems, marketing and advertising compliance reviews and certifications.

Hosting online events is a highly effective way to attract and engage B2B and B2C audiences for different purposes. Modera can provide virtual meeting strategies, content (scripts, video and graphics), and speaker readiness solutions for online sales presentations, virtual thought leadership opportunities (panels and keynotes), educational seminars, and training sessions. Our team has experience supporting healthcare organizations in a variety of scenarios, and we can provide you with a roadmap for the successful execution of an online event.