Modera was hired by the desertFIAT studio before they broke ground and worked closely with the dealership’s owner and top management to ensure the branding and advertising was relevant to the market - while staying true to the corporate guidelines.
Born out of the desire to bring the stylish and economical Italian brand to the high desert area, a campaign was launched to intrigue and excite the target audience with messaging centered on a new brand coming to town. Working within the corporate brand guidelines, Modera developed a brand look, feel and message that is distinctively targeted to the market area, and then rolled it out into an ongoing marketing campaign.
Modera planned and executed a number of brand-immersive events leading up to and including the Grand Opening of the desertFIAT studio. We integrated all event media within the planning process to achieve maximum interaction.