We’ve been working with CaliforniaChoice since our first year in business and have become an extension of their marketing department. From broker campaigns to business to business collateral and special events, we are proud to have the opportunity to touch every part of their business.
For their 2015 ad campaign CaliforniaChoice wanted to highlight not only their strengths, but also their core team and departments. We created a series of ads for CalBroker Magazine using actual employees and content that showcased what sets each department apart.
CaliforniaChoice recently launched their first ever employer targeted campaign. Modera developed the concept for this campaign as well as executed all advertising tactics ; including a series of 6 informational videos, which highlight the many benefits of the CaliforniaChoice program. This is the first video of the series, which provides an overview of the CaliforniaChoice program and introduces them to the brand and its offerings. Through combining a unique, fun and modern design - with saturated and bold colors - Modera was able to highlight the benefits in a visually appealing and stimulating way!